Not Just Focusing on Business, Martha Tilaar Also Promotes Environmental Care Program

Who doesn’t know Martha Tilaar? This lady behind Sariayu’s business, the country’s leading beauty product, has a positive spirit and values worthy of the younger generation. Not only focused on developing the business, this owner of the real name Martha Handana is also struggling to keep preserving nature amid the many exploitation that occurred.

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Martha is the eldest of three children. She was born in Kebumen, September 4, 1937 was known as a tomboy when she was a child. But that’s why the little Martha even became close to traditional makeup. Martha’s mother decided to leave the child to a beautician from Yogyakarta named Titi Poerwosoenoe.

After graduating from IKIP Jakarta, Martha took a beauty course in Jakarta. This beauty-related education continued when she joined her husband, Dr. Henry A. Rudolf Tilaar, to the United States (US). Martha learned about beauty at the Academy of Beauty Culture in the country. After graduating from beauty school in the U.S., Martha opened a beauty salon. The market target are students, lecturers, Indonesians living in the US, to housewives. Martha did the door-to-door marketing by giving out brochures.

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In 1970, after returning to Indonesia, Martha opened her first salon in the garage of her parents’ residence in Menteng, Central Jakarta. Two years later, Martha opened a second salon which is also still located in the Menteng area. In this salon called Martha Griya Salon, Martha began to initiate herbal plant-based beauty treatment.

Martha Tilaar Group was established in 1977. In partnership with Bernard Pranata and Theresia Harsini Setiady, Martha founded PT Martina Berto. After that, came the trademark Sariayu as a natural beauty product and modern jamu.

In the late 1980s to early 1990s, PT Martina Berto launched various cosmetics products such as Jamu Martina, Pesona, Biokos Martha Tilaar, Belia Martha Tilaar, Caring Colours Martha Tilaar, and Cempaka.

In 1999 Martha Tilaar’s family bought all shares of PT Martina Berto which was previously jointly owned by Kalbe Group. Since then PT Martina Berto is fully under the management of Martha Tilaar Group.

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Martha Tilaar’s biography isn’t just about her products and factories. Through her concern for nature, Martha isn’t just focused on business. Based on the official website of Kampoeng Djamoe Martha Tilaar, Martha has long had the idea to care for nature and prosper the community. He did this by making a botanical garden covering an area of 7000 square meters in the Sawangan area, Depok. Not stopping there, after the botanical garden, Martha also initiated the construction of Kampoeng Djamoe Organik in the industrial area of Cikarang. It aims to maintain the balance of nature while preserving the native medicinal plants of Indonesia. Now Kampoeng Djamoe Organik is known as an educational tourist spot that actively conserves approximately 650 species of medicinal, cosmetic, and aromatic plants.

Things like human rights, labor rights, deposition conservation, anti-corruption, and technological innovation became Martha’s focus in running her business. Therefore, Martha Tilaar Group received various awards related to the work ethic carried out. In 2002 Martha Tilaar was awarded by the Secretary-General of the United Nations, Ban Ki Moon, because her company is considered to run the 10 Principles of Global Impact Ethics. In 2012 PT Martina Berto was awarded by the Ministry of Industry as a Pioneer in Technology. Asia Responsible Entrepreneurship Awards 2012 awarded PT Martina Berto with an award in the Green Leadership category. Of course, there are many other awards.

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