Getting to Know to Herbs on National Jamu Day 2022

Hari Jamu Nasional (National Jamu Day) is celebrated every 27 May. The year 2022 will be in its 14th year. Apart from being a symbol to maintain the existence of jamu, the 2022 National Jamu Day can be a stepping stone to further intensify a healthy lifestyle with herbs. The pandemic is proof that traditional herbs or traditional jamu are one of the best choices for a healthy lifestyle.

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During the COVID-19 pandemic, which first happened in early 2020, the consumption of jamu medicine has increased. One of the reasons is that traditional jamu has been shown to have positive benefits for increasing body immunity. 

Facts related to the increasing consumption of traditional jamu during the pandemic are recorded in various news reports in online media. Quoted from the kompas.tv page, the production of home-based jamu has increased during the pandemic. Based on the news published in October 2020, a home-based jamu entrepreneur in Palembang, South Sumatra experienced an increased order. The best-selling product in the community is jamu for boosting the body’s immune system.

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Suara.com reported that in July 2021, the Emergency PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat, Enforcement of Restrictions on Community Activities) imposed by the government increased sales of empon-empon (rhizomes (ginger, turmeric, temulawak, etc.) which are used as traditional jamu ingredients). With the advancement of technology and online transaction systems, sales of jamu raw materials can continue to increase even though people do not meet face-to-face and have a reduced mobility. 

Jamu shops, both conventional and contemporary, have also received a consumer boom during the pandemic. One of them is Warung Jamu Ginggang. Despite the loss of foreign visitors, the pandemic actually made the consumption of jamu by local consumers at the jamu shop located in Yogyakarta increase drastically.

Quoted from the Tribun Jogja page, Jamu Ginggang manager, Ike Yulita Astiani emphasized that during the Covid-19 pandemic, consumers at Jamu Ginggang experienced an increase. Jamu Temulawak, Beras Kencur, and jamu Kunyit Asam are consumer’s goals, because they are believed to increase the body’s immune system.

These facts are evidence that traditional jamu is still widely consumed and its benefits are still trusted by the people of Indonesia. Therefore, in the moment of National Jamu Day 2022, it is necessary once again to strengthen the mindset, so that jamu is not only sought during the pandemic, but can be used as a routine for a healthy lifestyle.

It is easy to make jamu a routine in our healthy lifestyle. Now, jamu can be obtained in many ways. Trusted online shops are easily accessible. If you want contemporary jamu, you can enjoy them at Jamu cafes in various cities once in a while.

If you prefer jamu with the more traditional vibes, you may look for jamu gendong sellers and become their regular customers. It doesn’t stop there, if you are such a perfectionist who wants to make your own jamu, you can buy raw materials in traditional markets and mix them yourself at home.

Jamupedia friends can also grow jamu ingredients at home. Ginger, turmeric, kencur, and galangal are some types of jamu ingredients that can be planted in your garden or even in pots or polybags. There are many jamu sellers in the jamu village who initially only participated in growing herbal plants for jamu from the reason of a trend. But, over time, they learned how to process herbal plants into jamu, which in turn gave them economic value.

Through the strong determination of various lines of society and policy makers, it is not impossible that the 2022 National Jamu Day will be a new beginning for the glory of jamu in Indonesia. If the jamu medicine ecosystem has grown in its own country, then the next target is to globalize Indonesian traditional jamu. From Indonesia, jamu is ready to go global!